SOAKOLOGY
The best in self-care with natural bath & body products, fair-trade loose leaf tea from all over the world, and massage services. Focusing on foot care, this independently owned business thrives in the heart of downtown Portland, Maine.
I was originally contacted by Soakology in 2018 for collaborative work with a designer to give the brand’s print material and website a facelift with original watercolor illustrations.
For 2021, I decided to continue this project on my own as an exercise in design and take the facelift further to include packaging designs, paper products, promotional images, and product descriptions. I re-incorporated the original illustrations I had done in 2018 as the base for this project.
I noticed that Soakology had a lot of rich colors in their brand ideology, but none of those colors were really reflected in their packaging design. To give the feel of exclusivity—with a nod to apothecary and small-batch personality—I decided to go with mostly frosted amber glass bottles and tubs with black plastic applicators, pumps, and lids.
The image to the right is the current packaging design.
While the current logo is definitely iconic, I chose to replace the current SOAKOLOGY logo with the Gilroy font for the sake of differentiating the product collections. Through the use of decorative fonts and color, the personality of each fragrance family/collection shines through.
Below are the watercolor illustrations originally done for Soakology by me in 2018.
“An extraordinary experience for an ordinary day.” Is the slogan for Soakology. Truly a wonderful business owned by delightful and lovely people who strive to make the world a little better with their vision to provide a space to relax and recoup your “soles.”
I had a fun time revisiting my illustrations and exploring packaging design possibilities for the brand. I look forward to one day seeing Soakology in person if I am ever in Portland, Maine.
Please visit the Soakology website:
https://www.soakology.com/
To gather the full experience of the Soakology vision and current branding as well as to get a view of additional web assets created by yours truly.